SocialCTL is a SaaS that gives solo founders and small businesses a virtual social-media team: an AI content calendar, reel & carousel generators, brand kit, scheduler, and publisher — all in one workspace.

Do I need an API key from OpenAI or Anthropic?

No. SocialCTL ships with its own keys. You can optionally bring your own and pick the model per AI activity from the admin panel.

What platforms can I publish to?

Instagram, LinkedIn, TikTok, Facebook, and X (Twitter). Channels are admin-configurable per tenant.

Can I generate real video reels, not slideshows?

Yes. Reels are rendered server-side with Remotion, producing real MP4 files with scenes, music, voice-over, and aspect-correct framing for Reels, YouTube Shorts, and TikTok.

How does the credit system work?

Every action that costs money to run (AI calls, video renders, image generation) costs credits. Your plan grants credits monthly; you can buy one-time top-up packs anytime. Credit costs are visible on the usage dashboard before you click anything.

Can I edit AI-generated reels?

Yes. The embedded video studio lets you edit scenes, text, music, and voice-over visually. You can also describe changes in plain English ("swap the music for something upbeat") and the AI applies them as source patches.

Can I export carousels for offline use?

Yes. Carousels can be downloaded as a ZIP (every slide as PNG plus a caption.txt sidecar) or as a PDF deliverable (cover page plus one slide per page).

Does it work for agencies handling multiple clients?

Yes. SocialCTL is multi-tenant from the ground up — every client gets a fully isolated workspace, brand kit, calendar, and credit balance.

What AI models does it use?

We support Anthropic Claude, OpenAI, OpenRouter (a gateway to Claude, GPT-4o, Llama, Gemini and more), and Google Gemini. Each AI activity (calendar strategy, slot copy, video patches, image generation, project topics) can use a different provider and model.

Can I try it before signing up?

Yes. The /try flow generates a sample calendar without an account. When you sign up, your sample calendar is adopted into your workspace.

How do you handle failed generations?

Credits are automatically refunded for any piece that fails before it ships (queued, generating, failed, or draft states). Pieces that have already published or been scheduled are not refunded because the value has been delivered.

Can admins comp a subscription for a partner or beta user?

Yes. Admins can assign any plan manually (no Stripe round-trip), optionally grant the plan's monthly credits immediately, and the user sees a "Comp · Granted by your admin" badge on their billing page.

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Pillar guide

Credit-based AI pricing

Why we charge credits, not "unlimited" — and what each action actually costs.

Try a free calendar Jump to articles

Credit-based AI pricing means each generation costs a small, fixed number of credits. SocialCTL charges 10 credits for a reel, 4 for an Instagram or LinkedIn carousel, 2 for a static post, 1 for a calendar day re-roll, 10 for a full calendar regenerate, and 2 for a topic bank. Failed pre-shipped generations refund automatically — no surprise bills.

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Commercial

How Much Does an AI-Generated Reel Actually Cost? (The Credit Model Explained)

A SocialCTL reel costs 10 credits — about $0.50–$2.00 depending on your plan. Here's the full cost breakdown for every action.

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SocialCTL is a virtual social-media team in a SaaS — an AI content calendar, video & carousel generator, brand kit, scheduler, and publisher in one workspace for solo founders, small businesses, agencies, and creators.

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