SocialCTL is a SaaS that gives solo founders and small businesses a virtual social-media team: an AI content calendar, reel & carousel generators, brand kit, scheduler, and publisher — all in one workspace.

Do I need an API key from OpenAI or Anthropic?

No. SocialCTL ships with its own keys. You can optionally bring your own and pick the model per AI activity from the admin panel.

What platforms can I publish to?

Instagram, LinkedIn, TikTok, Facebook, and X (Twitter). Channels are admin-configurable per tenant.

Can I generate real video reels, not slideshows?

Yes. Reels are rendered server-side with Remotion, producing real MP4 files with scenes, music, voice-over, and aspect-correct framing for Reels, YouTube Shorts, and TikTok.

How does the credit system work?

Every action that costs money to run (AI calls, video renders, image generation) costs credits. Your plan grants credits monthly; you can buy one-time top-up packs anytime. Credit costs are visible on the usage dashboard before you click anything.

Can I edit AI-generated reels?

Yes. The embedded video studio lets you edit scenes, text, music, and voice-over visually. You can also describe changes in plain English ("swap the music for something upbeat") and the AI applies them as source patches.

Can I export carousels for offline use?

Yes. Carousels can be downloaded as a ZIP (every slide as PNG plus a caption.txt sidecar) or as a PDF deliverable (cover page plus one slide per page).

Does it work for agencies handling multiple clients?

Yes. SocialCTL is multi-tenant from the ground up — every client gets a fully isolated workspace, brand kit, calendar, and credit balance.

What AI models does it use?

We support Anthropic Claude, OpenAI, OpenRouter (a gateway to Claude, GPT-4o, Llama, Gemini and more), and Google Gemini. Each AI activity (calendar strategy, slot copy, video patches, image generation, project topics) can use a different provider and model.

Can I try it before signing up?

Yes. The /try flow generates a sample calendar without an account. When you sign up, your sample calendar is adopted into your workspace.

How do you handle failed generations?

Credits are automatically refunded for any piece that fails before it ships (queued, generating, failed, or draft states). Pieces that have already published or been scheduled are not refunded because the value has been delivered.

Can admins comp a subscription for a partner or beta user?

Yes. Admins can assign any plan manually (no Stripe round-trip), optionally grant the plan's monthly credits immediately, and the user sees a "Comp · Granted by your admin" badge on their billing page.

Credit-based pricing

Pricing built for solo founders
and small teams.

Every plan ships with the full toolset — AI calendar, reels, carousels, scheduling, analytics. Pay only for the credits you use. No seat tax, no per-channel fees.

No credit card required to try Cancel anytime Refund on failed generations

Starter

For solo founders testing the waters

/mo

Billed monthly

Billed annually · save $72/year

60 credits / month

Content & generation

60 AI credits / month
Reels, carousels & static posts
AI content calendar
Brand kit (logo, colors, voice)

Workspace

1 workspace · 1 user
Connect 3 social accounts
Scheduling & publishing
Email support

Start with Starter

Growth

For small teams shipping weekly

/mo

Billed monthly

Billed annually · save $118/year

200 credits / month

Content & generation

200 AI credits / month
Everything in Starter, plus:
Campaign templates · 8 industries
Topic-bank AI brainstorming

Workspace

1 workspace · 3 users
Connect 10 social accounts
Priority email support
Custom brand voice tuning

Pick Growth

Scale

For agencies & multi-brand teams

/mo

Billed monthly

Billed annually · save $238/year

500 credits / month

Content & generation

500 AI credits / month
Everything in Growth, plus:
Bulk generation & scheduling
Advanced analytics dashboard

Workspace

Multi-tenant — 1 client per workspace
Unlimited users · unlimited channels
Dedicated success manager
API access · SSO available

Go to Scale

Need more than 500 credits a month? Talk to us about Scale+ →

One simple unit

A credit maps to one piece of content.

You only pay for what the AI actually produces. Every action shows its cost before you click. Nothing hidden, nothing metered by the second.

🎬

AI Reel

10 credits

Real-MP4 reel via Remotion — scenes, music, voice-over, captions.

🖼️

Carousel

4 credits

3 to 12 slides, PDF/ZIP export, per-slide regenerate.

📸

Static post

2 credits

Image + caption + hashtags for IG, LinkedIn, FB, X.

🔁

Reprompt

2 credits

Tweak a video or image with a natural-language patch.

Failed generations automatically refund the credit. Admins can tune per-action costs in their workspace.

Find your fit

Real teams, real volume.

These reference profiles show how typical setups consume credits. Use them to pick a starting plan — switch later if you grow past it.

Profile	Typical setup	Monthly credits	Best fit
🚀 Solo founder I want a steady cadence on IG + LinkedIn without burning weekends.	2 channels · 12 posts / mo	~45 credits	Starter · $19/mo
🏪 Local brand Restaurants, coaches, salons — daily posts, one reel a week.	3 channels · 30 posts / mo	~140 credits	Growth · $49/mo
🤝 Agency Multiple clients, separate brand kits, hand-off polished work.	4 clients · 80 posts / mo	~420 credits	Scale · $99/mo

Higher volume? Talk to us about a custom Scale+ plan →

Compare

Every feature, every plan.

Feature	Starter $30/mo	Growth $49/mo Popular	Scale $99/mo
Generation
Monthly AI credits	60	200	500
Reels (10 cr each)	up to 6	up to 20	up to 50
Carousels (4 cr each)	up to 15	up to 50	up to 125
Static posts (2 cr each)	up to 30	up to 100	up to 250
Topic-bank brainstorming
Campaign templates
Bulk generation
Workspace
Team seats	1	3	Unlimited
Social accounts	3	10	Unlimited
Workspaces / brands	1	1	Multi-tenant
Brand kit (logo, colors, voice)
Publishing & analytics
Scheduling & multi-platform publish
Best-time-to-post recommendations
Per-post performance analytics	Basic	Standard	Advanced
Engagement reporting
Support & operations
Support	Email	Priority email	Dedicated CSM
Onboarding session
API access
SSO (Google · Microsoft · Okta)

Top up anytime

Credit packs that never expire.

Stack on top of any subscription, or buy standalone — packs are one-time and add credits to your workspace immediately.

Starter pack

100 credits

$9.03 · $0.090 per credit

Get 100 credits

Best value

Creator pack

500 credits

$39 · $0.078 per credit

Get 500 credits

Studio pack

1,500 credits

$99 · $0.066 per credit

Get 1,500 credits

FAQ

Questions, answered.

Credits are the universal unit of AI work. A reel/UGC video costs 10 credits, a carousel costs 4, a static post costs 2. Reprompts on a video cost 2. The credit cost is shown before every generation so there are no surprises.

Plan credits refresh on your billing date. Unused plan credits don't roll over — but one-time credit packs you buy on top of your plan never expire as long as your account is active.

Yes — upgrade, downgrade, or cancel anytime from the billing portal. Upgrades take effect immediately; downgrades take effect at the end of your current billing cycle.

You can build a full sample calendar at /try with no signup. Once you sign up, every plan starts with the credits listed — there's no separate trial period.

Failed generations are automatically refunded to your credit balance. We never charge for placeholder or broken output.

Yes — Visa, Mastercard, American Express, Discover, plus Apple Pay and Google Pay. All payments are processed by Stripe; we never see your card number.

Stack top-up packs onto any plan, or talk to us about a custom Scale+ tier with bulk-discounted credits and SLA guarantees.

Yes. Cancel from the billing portal — you keep access until the end of your current billing period. No "talk to sales" exit interview.

Yes — 30% off any plan for registered non-profits and verified students. Email [email protected] with your verification.

Each client gets a fully isolated workspace with its own brand kit, calendar, social accounts, and credit pool. Switch between them in one click.

No. Prompts and generated content are sent to AI providers (Anthropic, OpenAI, OpenRouter, Google) under their API terms, which exclude API data from training. Read our privacy policy for details.

Still have questions? Contact us →

Start with a free sample — no card needed.

Generate a 30-day calendar from a 60-second brief. Like what you see? Signing up adopts it straight into your workspace.

Build a free calendar Create your account

Free to try · No card required · Cancel anytime · Secured by Stripe

Pricing built for solo founders and small teams.

Starter

Growth

Scale

A credit maps to one piece of content.

Real teams, real volume.

Every feature, every plan.

Credit packs that never expire.

Questions, answered.

Start with a free sample — no card needed.

Pricing built for solo founders
and small teams.