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SocialCTL is a SaaS that gives solo founders and small businesses a virtual social-media team: an AI content calendar, reel & carousel generators, brand kit, scheduler, and publisher — all in one workspace.

No. SocialCTL ships with its own keys. You can optionally bring your own and pick the model per AI activity from the admin panel.

Instagram, LinkedIn, TikTok, Facebook, and X (Twitter). Channels are admin-configurable per tenant.

Yes. Reels are rendered server-side with Remotion, producing real MP4 files with scenes, music, voice-over, and aspect-correct framing for Reels, YouTube Shorts, and TikTok.

Every action that costs money to run (AI calls, video renders, image generation) costs credits. Your plan grants credits monthly; you can buy one-time top-up packs anytime. Credit costs are visible on the usage dashboard before you click anything.

Yes. The embedded video studio lets you edit scenes, text, music, and voice-over visually. You can also describe changes in plain English ("swap the music for something upbeat") and the AI applies them as source patches.

Yes. Carousels can be downloaded as a ZIP (every slide as PNG plus a caption.txt sidecar) or as a PDF deliverable (cover page plus one slide per page).

Yes. SocialCTL is multi-tenant from the ground up — every client gets a fully isolated workspace, brand kit, calendar, and credit balance.

We support Anthropic Claude, OpenAI, OpenRouter (a gateway to Claude, GPT-4o, Llama, Gemini and more), and Google Gemini. Each AI activity (calendar strategy, slot copy, video patches, image generation, project topics) can use a different provider and model.

Yes. The /try flow generates a sample calendar without an account. When you sign up, your sample calendar is adopted into your workspace.

Credits are automatically refunded for any piece that fails before it ships (queued, generating, failed, or draft states). Pieces that have already published or been scheduled are not refunded because the value has been delivered.

Yes. Admins can assign any plan manually (no Stripe round-trip), optionally grant the plan's monthly credits immediately, and the user sees a "Comp · Granted by your admin" badge on their billing page.