Claude MCP

Run your social media from Claude.

SocialCTL ships a Model Context Protocol server, so Claude can compose posts, publish, edit your brand kit and read your calendar for you — no dashboard, just a conversation.

  • MCP server built in
  • Compose, publish, edit brand
  • Read your calendar in chat
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Claude MCP — SocialCTL exposes a Model Context Protocol (MCP) server that lets you run your social media from Claude. Connect it and you can compose posts, publish to your networks, edit your brand kit and read your content calendar directly in a Claude conversation — Claude issues the requests and SocialCTL performs the actions on your account.

An MCP server

SocialCTL exposes a Model Context Protocol server that Claude can connect to and drive.

Work in a chat

Compose posts, publish and edit your brand from a Claude conversation instead of the UI.

Your account, real

Claude issues the requests; SocialCTL performs the real actions on your workspace.

What MCP means here

Claude as the interface, SocialCTL as the engine.

The Model Context Protocol is an open standard for connecting AI assistants to tools. SocialCTL implements an MCP server, so Claude can call into your account: it plans and phrases, SocialCTL composes, publishes and updates. You stay in the chat.

  • Compose posts — Ask Claude to draft content and it uses SocialCTL to build it.
  • Publish — Push posts to your connected networks from the conversation.
  • Edit the brand kit — Update your brand details through Claude.

What you can do from Claude.

Compose posts

Draft captions and content pieces in a conversation.

Publish

Send posts out to your connected networks.

Edit brand kit

Change colors, voice and details through chat.

Read the calendar

Ask what is planned and when, without opening the app.

Getting Claude connected.

1

Enable the MCP server

SocialCTL exposes its MCP endpoint for your account.

2

Connect Claude

Point Claude at the MCP server so it can call SocialCTL.

3

Ask in plain language

Tell Claude what you want — compose, publish, edit, or check the calendar.

4

SocialCTL acts

The real action runs on your workspace, from the conversation.

Frequently asked.

What is the SocialCTL MCP server?
It is a Model Context Protocol server SocialCTL exposes so an AI assistant like Claude can connect and operate your account — composing posts, publishing, editing your brand kit and reading your calendar.
What can I actually do from Claude?
You can compose posts, publish to your networks, edit your brand kit and read your content calendar — all inside a Claude conversation, with SocialCTL performing each action.
What is the Model Context Protocol?
MCP is an open standard for connecting AI assistants to external tools and data. SocialCTL implements an MCP server so assistants can call into it in a structured, secure way.
Does Claude actually perform the actions, or just draft?
It performs them. Claude issues the requests through the MCP server and SocialCTL carries out the real action on your workspace, such as publishing a post or updating the brand kit.
Do I still need the SocialCTL app?
No — for the covered actions you can stay in Claude. The app is still there when you want the full UI, editors and dashboards, but MCP lets you run day-to-day work from chat.
Is this only for Claude?
The MCP server follows the open Model Context Protocol, so it is designed to work with MCP-compatible assistants. It is written for Claude first, since that is where the workflow shines.
Deep dive Read the complete guide

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