For real estate agents

Every listing gets a campaign, not just a flyer.

Listing-tour reels, neighborhood carousels and just-listed posts — all on your agent brand and scheduled to the feeds buyers scroll.

  • A month planned in ~60 seconds
  • Your headshot brand on every render
  • Just-listed to just-sold, all covered
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Real estate — SocialCTL is a virtual social media team for real estate agents and brokerages. It plans a month in about 60 seconds and generates listing-tour reels, neighborhood carousels and just-listed posts on your agent brand, ready to schedule across 8 networks. A reel is about 10 credits and a carousel about 4 — so a new listing can have a full social campaign the day it hits the market.

Listing-tour reels

Vertical walk-through reels from a prompt or a few property photos — no drone crew needed.

Neighborhood carousels

Slide decks on the area, schools, price trends and lifestyle that sell the location, not just the house.

Your personal brand

Your name, headshot colors and voice on every post — buyers remember the agent, not the tool.

New listing, instant content

Turn one listing into a week of posts.

A property comes on the market and you brief SocialCTL with the highlights. It builds the just-listed announcement, a tour reel, a neighborhood carousel and an open-house reminder — each dressed in your agent brand — then queues them across your networks so the listing works while you're at showings.

  • Sell the location — Neighborhood, schools and lifestyle carousels, not just room photos.
  • Timed to the open house — Reminders scheduled ahead of every showing weekend.
  • Whole team, one brand — A workspace per agent under a shared brokerage brand kit.

What your month looks like

The listing-to-close mix an agent would actually post.

Just-listed post

A branded static announcing a new listing with price and specs.

Property tour reel

A 9:16 walk-through reel from the listing photos.

Neighborhood guide

A carousel on the area — schools, cafés, commute and vibe.

Open-house reminder

A post nudging buyers to this weekend's showing.

Just-sold + testimonial

A sold post that doubles as social proof from a happy client.

Buyer-tip carousel

A first-time-buyer explainer that builds you as the local expert.

Frequently asked.

Will my listing posts look generic like every other agent's?
No. Every render carries your personal agent brand — your name, colors and voice — and each listing post is written from that property's real details, so your feed stands out instead of blending into the MLS.
What does this cost per listing or per month?
Content is priced in credits: about 10 for a tour reel, 4 for a neighborhood carousel, 2 for a just-listed static. A full campaign per listing is a couple dozen credits, and an agent's monthly volume fits a standard plan with packs for busy seasons.
Can a whole brokerage use it?
Yes — give each agent their own workspace under a shared brokerage brand kit. Agents keep their personal brand while the brokerage keeps its look consistent.
I already have a photographer and videographer — does this replace them?
No — it multiplies their work. Use their photos and footage as the source, then let SocialCTL turn each listing into a reel, a neighborhood carousel and the surrounding posts so every property gets a full campaign, not one hero video.
Which networks can I schedule to?
All eight: Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, Pinterest and Discord — plan a listing once and post it everywhere buyers look.
Do I own the listing content I create?
Yes. Every reel, carousel and post is yours to keep, download and reuse across your site, email and ads, with no watermark and no lock-in.
Deep dive Read the complete guide

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